Under the agreement, Rapyd will facilitate in-app payments for Viber users. The chatbot is freely available and launches today in English, Russian and Arabic with more than 20 languages to be added. Payments platform Rapyd partnered with consumer-facing messaging app Rakuten Viber today. Viber has created a dedicated sticker pack to align with WHO’s World Health Day theme, which recognizes nurses, midwives and other healthcare workers for the work they are doing and the sacrifices they are making to fight this pandemic.
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Once subscribed to the WHO Viber chatbot, users will receive notifications with the latest news and information directly from WHO. Users can also learn how to protect themselves and test their knowledge on coronavirus through an interactive quiz that helps bust myths. Another goal of the partnership is to fight misinformation. Information is powerful and can help save lives during this pandemic,” said Dr Tedros Adhanom Ghebreyesus “WHO’s aim is to reach as many people as possible with reliable health information through innovative digital technology. The partnership with Rakuten Viber gives WHO the potential to reach over 1 billion people in their local language directly through their mobile phones. As the world’s largest humanitarian network, we’re always looking for new ways to engage with our millions of volunteers and their communities online – and to do that we need to meet them on their preferred channels,” Mr Segaar said.Įxecutive President of the Croatian Red Cross, Robert Markt, said: “We at the Croatian Red Cross are proud that such a small but creative National Society can contribute globally to the spread of humanity.A new WHO interactive chatbot on Rakuten Viber aims to get accurate information about COVID-19 to people in multiple languages. “IFRC is delighted to formalise our partnership with Rakuten Viber and take our growing Community to the next level. IFRC Director of Communications, Derk Segaar, said: “In the midst of a coronavirus infodemic, this new partnership with Rakuten Viber will help IFRC continue its vital work spreading facts not fear, and hopefully inspire a generation of new humanitarians.” We can share with pride that we are engaging more and more users in the humanitarian activities of the organisation globally, not only informing users in the IFRC community, but also providing them with tools to spread the word about the campaign.” Through our strategic partnership with the IFRC, we are staying true to our commitment.
IFRC has also launched a Russian language Community to engage with the app’s strong user base in Eastern Europe, with an Arabic language Community soon to follow.Īnna Znamenskaya, Chief Growth Officer at Rakuten Viber, said: “As a leading messaging app, we play an important role in delivering verified information to our users, and we see it as our responsibility to do so. The campaign drove over 160,000 Viber users to join IFRC’s Community where they continue to engage with regular, accurate updates about COVID-19, as well as learn about the vital humanitarian assistance delivered by Red Cross and Red Crescent volunteers worldwide.įor today’s official launch, IFRC worked with Viber to develop a brand new pack of vibrant and inclusive stickers designed to promote kindness and solidarity among the platform’s users and encourage them to volunteer with the National Society in their country. IFRC first collaborated with Rakuten Viber on a campaign for World Blood Donor Day in June, with a pack of bespoke stickers encouraging people to give blood shared over 800,000 times on the platform.
Geneva, 10 September 2020 – The International Federation of Red Cross and Red Crescent Societies (IFRC) and the Croatian Red Cross today signed a new partnership agreement with global messaging app Rakuten Viber to engage new online audiences with trusted COVID-19 information and share humanitarian stories of hope.
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